A common but minor complication that occurs in the first few days of breastfeeding is difficulty with latch or actually getting the baby on to the breast to feed. Often the result for mothers is sore nipples. Breastfeeding may be uncomfortable but it should not be painful. If it hurts that much, something is not right. To prevent or treat sore nipples early, you should alternate breasts with each feed and vary the position of the baby so that he or she is not always latching on in exactly the same spot. When feeding, the baby needs to get as much of your nipple into its mouth as possible. You don’t want the baby chomping on the end of your nipple. Common treatments for mild soreness of the nipples include over-the-counter preparations such as Lansinoh®, a lanolin cream that can be applied directly to the nipples after a feed and does not need to be washed off, and Soothies®, re-usable glycerin circles that you can store in the freezer and then place inside your nursing bra directly against your skin.